Sicora Design Build | Photo: Andrea Rugg When did this happen? Benjamin Moore’s Kendall Charcoal HC-166 has bumped long-time favorite Revere Pewter HC-172 out of first place as most searched paint color on the Hirshfield’s blog. I was surprised. Revere Pewter has held the first place spot for the past couple years as everyone’s...Read More

The most-searched-for color on the Hirshfield’s blog is the Benjamin Moore color revere pewter HC-172. Which makes perfect sense, because that is the most-searched-for color on Benjamin Moore’s site. What makes it so popular? A light gray with warm undertones, revere pewter (HC-172) is a great transitional color that works equally well on walls, ceilings,...Read More

What paint colors are on the minds of Hirshfield’s customers when they walk into our stores? Jill ( Hirshfield’s Edina) tells me their customers like the idea of using gray and try to use gray in their homes. Guess what? A number of customers return to the store enveloped in a cloud of gray ennui....Read More

            The color gray is a gray area. It is a complex color. “That’s not gray, that’s…” It’s been 10 years since gray first popped up on our radar. Back then no one was using gray as their primary wall color. That’s all changed. So many choices. When asked about...Read More

“Popular Benjamin Moore colors,”  “Benjamin Moore,” and “best-selling Benjamin Moore colors” are search terms people are using to find their way to Hirshfield’s Color Club blog. So here they are. Benjamin Moore’s most popular colors, starting with the top seller White Dove. If you are looking at traditional neutral colors for your home this is...Read More