New Dead Flat

Farrow & Ball released a new paint finish — it’s their new and improved Dead Flat. This is Farrow & Ball’s most matte finish with a 2% sheen similar to Estate Emulsion, however, Dead Flat is considered an upgrade for the following reasons:

• it is washable, wipeable and scuff resistant

• it is a hybrid finish, still eco friendly, but much more durable

• it is multi-surface and can be used on walls, woodwork, trim and radiators

 The unique formulation, of the New Dead Flat with a 2% sheen, reduces light reflection making the color appear richer and and deeper. All Farrow & Ball colors including the Archive colors are available in the Dead Flat finish.

Modern Emulsion (7% sheen) should still be used in bathrooms or anywhere with steam/moisture, as it contains a mildewcide. The New Dead Flat is washable, but it is not formulated to withstand constant moisture/steam.

The R&D team has been working on this formulation for the past five years and they’re very excited to  introduce New Dead Flat to Farrow & Ball fans. 

Sample pots available at Hirshfield’s Edina and Roseville stores. 

Hirshfield’s Edina can tint Farrow & Ball in the store, but with all the sheens and bases they sometimes will have to order in product. Stop by or make a phone call. 

Guess what’s new at Hirshfield’s Edina?

A brand new Farrow & Ball tinting machine is what’s new! Our Edina store can now tint all Farrow & Ball paint colors at their location!!  The paint bases used for in-can tinting are created with care at the Farrow & Ball factory in Dorset, England, and use exactly the same balance of high-quality ingredients as ready-mixed Farrow & Ball paints.

The store is stocking the following finishes:

• Estate® Emulsion
• Flat Eggshell
• Modern Emulsion
• Modern Eggshell
• New Dead Flat

Finishes not mentioned will still have to be ordered and that is a 2-3 day turnaround. We are not stocking huge quantities so give the store a call first and they’ll check stock for you before you make a special trip.

Farrow & Ball sample pots available at our Edina, Minnetonka, Roseville and Design Studio locations. Color cards available at all our stores or email mrh@hirshfields.com and we’ll put the palette of 132 colors in the mail.

Hirshfield’s Edina and Hirshfield’s Design Studio carry the Farrow & Ball wallpaper collections. Handcrafted wallpapers, made using Farrow & Ball paints and printed in the traditional block-printing method.