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HIRSHFIELD'S COLOR IS
HIRSHFIELD'S HISTORICAL
BENJAMIN MOORE
MAGNOLIA HOME
FARROW AND BALL
Our Colors

Discover Our Colors!

Hirshfield’s.  Your Style – Our Expertise. And we mean it. Come to Hirshfield’s for the best color collections you’ll find in the Midwest.  Usable colors.  Colors that look great in your home.  

Choose from over 5,020 paint colors from the brands you can trust like Hirshfield’s, Benjamin Moore, Farrow & Ball and Magnolia Homes.  Come into one of our cozy color centers and get all the attention you deserve or click through our pages below to get color-inspired!  

HIRSHFIELD'S COLOR IS

“Color Is . . . Hirshfield’s” features the best of time-honored international color systems. This new palette marks the culmination of years spent analyzing the best-selling color trends by world-renowned Color Systems International. Steve Ingerson and Mark Masica of Hirshfield’s Edina were instrumental in the development of this palette. You’ll find an extensive range of neutrals, arranged in a logical and more meaningful fashion across the bottom rows of the display. This more approachable layout makes COLOR IS. . . easier to use. Color step-downs on the large take-away chips are non-linear progressions (not mathematical) resulting in a more realistic population of the color space. What that means: a greater number of natural coloways that hit the elusive in-betweens.

Cinnamon Slate

Welcoming a New Chapter

2025 Colors of the Year

Benjamin Moore’s Color of the Year 2025: Cinnamon Slate 2113-40. This enchanting hue embodies a sophisticated blend of heathered plum and rich, velvety brown, perfectly encapsulating the concept of “quietly colorful.” It evokes a sense of warmth and depth, inviting tranquility while offering a subtle yet captivating touch to any space.

1053 Sun's Rage
GLOBAL Palette

Breathe life into your space with color combinations that invigorate and charm.  Draw inspiration from around the world with a palette that celebrates vibrancy and life – bright curry, rich green, enigmatic mulberry, russet peach, deep navy. Sophisticated bold colors pair with clean neutrals to create the perfect balance of drama and subtlety. Make your home an adventure.

0371 Fiorito
EMBRACE Palette

Make your house feel like a home using this inviting and comfortable palette.  Warm neutrals pair beautifully with stronger colors to create intrest. Pale pink with slate or eggplant with rich gold; livable accent colors like lemon, mint, and spice make your space dynamic without being overwhelming. Create an environment that’s fresh and cheerful; that welcomes you home and invites you to sit down and relax for a while.

0536 Subway
METROPOLIS Palette

Create a relaxed feeling in your space with these classic user-friendly colors.  These are some of our best-sellers that create a peaceful ambiance and subtle drama. Dark mood colors pair well with soft earthtones to create a serene atmosphere. Industrial, urban, modern, or simply chic, these colors take the guesswork out of color selection.

0160 Kingdom's Keys
2021 Colors of the Year

Simple Serenity, the color of hope, comfort and possibility in one heavenly hue.  This is the color of 2021.  We now see our homes in a whole new way.  With a deeper understanding of how color creates respite and reassurance, these hues make your home a haven.

Siding: 0212 Big Spender | Trim: 0011 Sugar Dust |Door: 0614 Simple Serenity
H0073 Morning Dew | 0021 Barely White | H0095 Baize
0206 Thatched Cottage | 0530 Metro | 0891 Silence is Golden
0011 Sugar Dust | 0538 Santo | 1313 My Place or Yours

HIRSHFIELD'S HISTORICAL COLLECTION

The Historic Color Collection showcases colors carefully selected from historic buildings and objects which authentically reflect the colors of our past. The Historic Color Collection consists of 149 colors that have been extensively researched by the Society for Preservation of New England Antiquities (SPNEA). Working with museums, antiques, and historic buildings, the SPNEA as able to create a collection that accurately reproduces the colors of our past. These colors look just as beautiful on the contemporary homes of today as they do on the traditional homes of our past.

BENJAMIN MOORE

The full line of Benjamin Moore Paints and all Benjamin Moore Colors collections are available at Hirshfield’s stores. Benjamin Moore color experts, with years of experience in color theory, bring colors together to form collections in masterful ways.

FARROW & BALL

Farrow and Ball Paints are now available at all Hirshfield’s stores.

MAGNOLIA HOME

Magnolia Home Paints by Joanna Gaines are now available at all Hirshfield’s stores.

FRESH FRONT DOOR COLORS

Front doors are the perfect spot to showcase you and your home’s personality!  Our Fresh Front Door collection has tried and true classics along with alive and bold choices that will add that perfect pop of color and curb appeal galore!

Hirshfield's Color Picker

Find your best color collection!  Explore our colors with this easy-to-use Color Picker.

color fandecks color sevices swatches lady

Color Services

Hirshfield’s is here to help. Find the right way for you to choose your colors: In our stores or in your home.

Color wheel

Understanding Color

Don’t know the first thing about paint colors?  Start here.  From basic Color 101 to exploring Color Trends, Hirshfield’s can help.

coventry-gray-benjamin-moore

Choosing Exterior Paint Colors

Get some inspiration on selecting awesome paint color combinations for your home.

You can also view paint color on Hirshfield’s online shopping site at shop.hirshfields.com

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the color club and inspiration

Hirshfield's Color Club

Join Hirshfield’s Color Club – it’s our loyalty email club.  Daily Discounts and more..

Color News!

What's trending at in color and at Hirshfield's

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