Browse our Colors


Hirshfield’s offers homeowners and decorating professionals the widest selection of paint products available anywhere in Minnesota, North Dakota, South Dakota and Wisconsin.

When it comes to paint, no one has more color possibilities than Hirshfield’s.

Choose from over 5,020 paint colors from the brands you can trust. And our paint specialists can help you find that perfect color in more creative ways than you’ll find anywhere else: you can relax in our cozy color centers; we’ll give you all the attention you deserve; if you need to try a color on your walls, we can tint any of our 5,020 colors in demo testers; we can even arrange for a Hirshfield’s Paint Color Stylist to come to your home.


“Color Is . . . Hirshfield’s” features the best of time-honored international color systems. This new palette marks the culmination of years spent analyzing the best-selling color trends by world-renowned Color Systems International. Steve Ingerson and Mark Masica of Hirshfield’s Edina were instrumental in the development of this palette. You’ll find an extensive range of neutrals, arranged in a logical and more meaningful fashion across the bottom rows of the display. This more approachable layout makes COLOR IS. . . easier to use. Color step-downs on the large take-away chips are non-linear progressions (not mathematical) resulting in a more realistic population of the color space. What that means: a greater number of natural coloways that hit the elusive in-betweens.


The Historic Colour Collection showcases colors carefully selected from historic buildings and objects which authentically reflect the colors of our past. The Historic Colour Collection consists of 149 colors that have been extensively researched by the Society for Preservation of New England Antiquities (SPNEA). Working with museums, antiques, and historic buildings, the SPNEA as able to create a collection that accurately reproduces the colors of our past. These colors look just as beautiful on the contemporary homes of today as they do on the traditional homes of our past.


The full line of Benjamin Moore Paints and all Benjamin Moore Colors collections are available at Hirshfield’s stores. Benjamin Moore color experts, with years of experience in color theory, bring colors together to form collections in masterful ways.



Magnolia Home Paints by Joanna Gaines are now available at all Hirshfield’s stores.


farrow ball color collections


Farrow & Ball Paints are available at Hirshfield’s Edina store.