Customer satisfaction
Congratulations, Benjamin Moore! Benjamin Moore is ranked highest in customer satisfaction with their interior paint products, according to J.D. Power and Associates.
J.D. Powers also ranked Benjamin Moore Independent Retailers highest in the paint retailer segment. That’s us, Hirshfield’s!
“Across interior paint, exterior paint and stain, customers are becoming more deliberate and informed in how they choose products,” said Michael Taylor, senior managing director of retail intelligence at JD Power. “With prices rising across interior, exterior and stain—led by the largest increase in exterior paint—customers are relying more on product features and customer reviews to guide their decisions and reinforce value.”
Paint brand satisfaction is measured
J.D. Power bases satisfaction with paint brands by evaluations from customers who purchased and applied interior paint during the past year. It measures seven key factors: application, product offerings, durability, coverage, cleaning surfaces, brand trust and price.
Retail customer experience is measured
In addition to paint brands, J.D. Power also ranks paint retailers across four key factors: retailer online experience, in-store experience, service and staff and merchandise and price.
The 2026 Paint Satisfaction Study is based on responses from more than 7,027 customers who purchased and applied interior and/or exterior paint within the previous 12 months. The study was fielded in January 2025 through January 2026.
Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.
KEY FINDINGS
- Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
- Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
- More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
- Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
- On average, customers apply two coats of paint for both interior and exterior projects
(1.67 times each).
- Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
- Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.
– See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf
- Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
- Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
- More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
- Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
- On average, customers apply two coats of paint for both interior and exterior projects
(1.67 times each).
- Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
- Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.
Interior Paint Brand Satisfaction Rankings
Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.
– See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf
- Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
- Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
- More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
- Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
- On average, customers apply two coats of paint for both interior and exterior projects
(1.67 times each).
- Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
- Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.
Interior Paint Brand Satisfaction Rankings
Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.
– See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf
- Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
- Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
- More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
- Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
- On average, customers apply two coats of paint for both interior and exterior projects
(1.67 times each).
- Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
- Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.
Interior Paint Brand Satisfaction Rankings
Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.
– See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf
KEY FINDINGS
- Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
- Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
- More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
- Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
- On average, customers apply two coats of paint for both interior and exterior projects
(1.67 times each).
- Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
- Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.
Interior Paint Brand Satisfaction Rankings
Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.
– See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf
KEY FINDINGS
- Application, specifically, adequacy of paint coverage, is the most important driver of customer satisfaction with interior and exterior paint (34% each).
- Seventy-eight percent of paint customers who purchased interior paint apply it themselves, and 74 percent of those who purchased exterior paint did the same.
- More than 90 percent of customers who purchased interior or exterior paint indicate the new color covered the previous color (94% and 93%, respectively).
- Approximately one-half of customers do not use primer or paint with primer mixed in for their interior or exterior paint jobs (52% and 50%, respectively).
- On average, customers apply two coats of paint for both interior and exterior projects
(1.67 times each).
- Customers paint the inside of their homes for a variety of reasons, including remodeling (28%), changing the color (27%), or repainting due to previous paint condition (26%). Exterior painting projects typically address existing paint in poor condition (65%).
- Less than one-fifth (15%) of customers who purchased interior paint used the Internet as an information resource to help with their project, while a higher percentage (20%) of those who purchased exterior paint used the Internet for information.
Interior Paint Brand Satisfaction Rankings
Benjamin Moore ranks highest in customer satisfaction with interior paint brands for a fourth consecutive year, with a score of 815, which is a 15-point increase from 2013. Benjamin Moore performs particularly well in three of the six factors: application, durability and product offerings. Following Benjamin Moore in the interior paint brand ranking is Sherwin-Williams (808) and BEHR (802). Overall customer satisfaction with interior paint brands is 795 (on a 1,000-point scale) in 2014, an increase of 16 points from 2013.
– See more at: http://www.jdpower.com/press-releases/2014-paint-satisfaction-study#sthash.E8jkTpFu.dpuf