“Still The One”
We’ve been together since way back when
Sometimes I never want to see you again
But I want you to know
After all these years
You’re still the one…

 I feel the lyrics from this 70’s song describes the relationship H’s employees have with 3am Latte. Or maybe I’m projecting?

I sent an email to our stores yesterday asking for their 10 best-selling Hirshfield’s paint colors. I realized it’s been 3½ years since Hirshfield’s Top 15 Paint Colors appeared on the blog. I think it’s time for an update, don’t you? So far, six stores have responded and I was surprised to see 3am Latte on all their lists…again. With gray being such a color powerhouse in the design world and the “IT” neutral for wall color, I wondered why is 3am Latte still so popular with our customers?

I made some inquiries and here’s what Hirshfield’s color experts shared:

 “This is a color that gives you the intensity of a darker color without being too dark. It’s “Minnesota brown” all the way. A little gold, a little brown, it’s a color that goes with a lot of fabrics. A great neutral background that works with patterns and solids.”  Jon – Hirshfield’s Eden Prairie & Edina

“We live in Minnesota where some people think salt, pepper, and catsup are spicy. These customers don’t want anything “too spicy” on their walls. When customers come in asking for a neutral (with a little color) I show them 3am Latte. Sometimes even that’s too much color. If they’re receptive to trying a sample at home, seven out of ten customers end up liking the color, and return to buy it. An all-around good neutral.” Nate – Hirshfield’s Apple Valley

“3am Latte can work in every room in your home. A darker color without being too dark-it gives you intensity. It’s a cozy, organic looking color. Masculine enough for a man cave, works with an “up north” color palette, and with just about any accent color. Crisp and classy looking against white enamel woodwork. A nice contrast with lighter colors like Little Dove 0006. If you want to work gray walls into your home’s color scheme, look at these grays: 0519 Baby Seal, 0568 Cloudy Today, 0504 Indian Tears. 3am Latte is a good compliment to the undertones in these (Hirshfield’s) grays.” Becky – Hirshfield’s Roseville & Design Studio

“We’ve had so many success stories with this color; for a lot of us, it’s our go-to color when customers come in wanting a neutral. I recommend 3am Latte for rental properties because it goes with everything: woodwork, painted trim, accent colors, carpets, and tile.” Aaron – Hirshfield’s Maple Grove

 Another color mystery solved. I misjudged 3am Latte; now I know why “It’s Still the One.” This color deserves an A+ for playing well with others. If you’re having difficulty finding a good neutral take a look-see at Hirshfield’s 3am Latte. Or is it too spicy for you?