
Benjamin Moore Color of the Year
Introducing the Benjamin Moore Color of the Year 2027! Webster Green (HC-130): A confident hue with inherent character, quintessential green is both adaptable and impactful. With classic confidence, it echoes the past while embracing the present, breathing personality into any design.
“For 2027, our focus centered on the green color family. When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power,” said Andrea Magno, vice president of brand, color, and integrated marketing at Benjamin Moore. “Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected, and continually new.”


For interiors, Webster Green brings depth and distinctive character to any space. Highlight built-ins and architectural details, or pair it with neutral walls for a refined trim color. Make a striking first impression in an entryway, shared living spaces, or embrace a sophisticated, modern look with a thoughtfully layered, all-green palette.


Webster Green strikes a beautiful balance between the stability of blue and the warmth of yellow. On doors and exteriors, Webster Green creates an inviting first impression. Bold yet versatile, this rich hue adds instant curb appeal, whether used as a striking focal point or layered into a thoughtfully curated palette.


Color Trends 2027 Palette
Complementing Webster Green are the seven colors in Benjamin Moore’s Color Trends 2027 palette. Benjamin Moore looked at different influences, gathering insights from trade shows, trend talks, and other creative forums to understand what was happening with color throughout the world. What rose above the rest were warm, welcoming colors with a modern freshness.
The Color Trends 2027 palette is a nod to the colors we see emerging in other disciplines, like tawny browns, dusky pastels, and chic ochres, all a wonderful complement to Webster Green HC-130, the Color of the Year 2027.
Here at Hirshfield’s, we’re looking forward to the inspiring color stories of 2027, and we hope you are, too!

