Design Trends to Watch in 2017


As one year ends another begins, but design trends don’t necessarily follow the rules of a calendar. According to our team at the Hirshfield’s Design Studio, some of the most popular looks were already gaining steam at the end of 2016. Here are our 2017 design trend picks:

Seeing Green

Green was definitely the “it” color at the end of 2016. The Color Marketing Group picked Thrive as the North American Key Color 2017+ and we featured Mother Nature 0746 as our Hirshfield’s Color of the Month for October. Then Pantone picked Greenery as its 2017 Color of the Year.


Brewster Wallcovering

The attraction of all these greens is obvious. The lush look of nature. The fresh feeling of spring. With a cold winter upon us, these greens are a reminder of nature’s ability revive, refresh, and restore.  So, just like Pantone’s 2016 Colors of the Year Rose Quartz and Serenity, which picked up traction in 2016 and we’re seeing everywhere, we expect the popularity of greens to keep growing. 

In fact, Domain predicts dark shades of green will become the new must-have dark interior color as we say goodbye to navy and midnight blues.

Golden Rule, Excelsior

Looking for some wonderful green inspiration? This window display at the Golden Rule shop in Excelsior was painted with Benjamin Moore Rainforest Foliage 2040-10 last winter. The customers loved the color so much some of them actually complained when the wall was painted coral.

White Kitchens and Warm Wood

Houzz, the home decorating and renovation site and social network for homeowners and designers, put together a list of what they think will be the biggest design trends of 2017.

Look for white kitchens with wood accents to keep the look from becoming too boring or sterile. “Warm wood cabinets of all different tree species are having a moment,” Houzz says. “Go for something clean-lined and modern.”

Other kitchen trends include using a full wall of tile rather than a traditional backsplash and constructing an island in a contrasting color to help break up the all-white kitchen look.

Hygge Homes

Hygge is a Danish word that doesn’t have a direct translation — although coziness and hominess come close.

It’s pronounced “Hoo-gah” or “HUE-gah,” and it’s the style and lifestyle that helps the Danes get through their long, cold winters — so it’s no surprise that we already called out this emerging trend. But we have good company. The New York Times and New Yorker just did stories on the cozy Danish concept.

“Winter is the most Hygge time of year,” the New Yorker wrote. “It is candles, nubby woolens, shearling slippers, woven textiles, pastries, blond wood, sheepskin rugs, lattes with milk-foam hearts, and a warm fireplace.”

Feet in wool socks warming by cozy fire

The way you decorate your home can help you achieve a Hygge feeling. Start with the simple act of decluttering and also think about decorating with intention.

Drape throws on your couch and chairs or place in baskets ready for guests to grab to make your home super inviting. Candles, cocoa, and comfort food are also part of this very Minnesota-feeling Danish vibe.

What Else is New?

Navy is back. At least according to Pinterest. An analysis of the popular social network shows that “Pins” for navy home decor are up 80 percent. Farmhouse Style (mixing modern and rustic decor) and Copper (up 90 percent) are also emerging trends on Pinterest.

And if you really want to get ahead, look to Australia for inspiration. Terracotta, cork, and jewel tones are all popular Down Under —and could be here shortly with interior trends spreading quickly thanks to social media and technology.

Since Frank and Elizabeth Hirshfield opened their first store in 1894, it has been our mission to do the best job possible meeting customer needs and solving customer problems. Hirshfield’s. People and products you can trust.

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