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Benjamin Moore Sees a Purple Reign in 2011 Color Forecast

From deep smoky wine to wildly pumped up fuchsia, purple promises to be a predominant color in home décor in 2011. So say the color experts at Benjamin Moore. Envision Color 2011 is loaded with inspiring decorating ideas, photo illustrations, plus the forecasted palette of 18 hues.

"One purple to watch for in 2011 is Benjamin Moore’s Vintage Wine 2116-20," said Sonu Mathew, ASID, the company's senior interior designer. "It is an anchoring and rich hue with a deep brown base and a hint of smoky violet. Vintage Wine is the perfect foil for the latest wood finishes, leathers, linens and other textiles."

Benjamin Moore's
Color of the Year

vintage wine
2116-20
(ceiling)
paired with
etruscan AF-355
(walls)

But, for anyone who wants purple with a little more punch, Mathew says, Royal Flush 2076-20 is a sure bet for 2011. This berry-kissed Benjamin Moore color can be grounded when combined with neutrals or fashionable grays, yet swings to the exotic when teamed with other brights.

Mathew also noted there’s a range of pale yet power-statement colors headed our way in 2011. A standout among this group is Benjamin Moore’s Smoke 2122-40. "It is a subtle blue gray that is best described as an update of spa blue with an injection of sophisticated and seasoned gray."

According to Mathew, a quest for balance is what’s driving our choices in life, and, thus, is the overarching trend that is influencing the 2011 palette.

Cues and Clues for 2011 Colors

In arriving at its 2011 color palette forecast, the Benjamin Moore color team first tracked recent cultural, social, and even political conditions and how they are impacting fashion and design trends. Emerging from this analysis were the central Balance theme plus three distinct offshoot style movements—Soulful, Spirited and Dreamy. These were then defined by the following Benjamin Moore colors.

Soulful:
authentic, personal, expressive, warm, welcoming

A global balance is being achieved as communications technology shrinks the oceans and miles between us, and as what once was foreign blurs into familiar. On the style front, this is visible in "ethnic glam" designs, pattern-on-pattern, map motifs and hand-worked decoration such as beading and embroidery. Colors being called out to interpret this not only include Benjamin Moore’s Vintage Wine, but also Wasabi AF-430, Amulet AF-365, Casco Bay 2051-30, Hush AF-95, and Etruscan AF-355.

hush
AF-95
vintage wine
2116-20
etruscan
AF-355
casco bay
2051-30
wasabi
AF-430
amulet
AF-365

Spirited:
vibrant, creative, bold, playful, energizing

The antidote to stress is anything that makes you feel happy, joyful, playful. Striking that emotional balance can be a challenge. In fashion and furnishings it’s reflected in spirited designs featuring geometrics, stripes and cubes, dots and curlicues, studded or stitched outlines of shapes and silhouettes. Riotous colors are juxtaposed with lots of gray, black and white. Colors comprising this palette are the aforementioned Royal Flush, as well as Grape Green 2027-40, Wrought Iron 2124-10, Paper Mache AF-25, Storm AF-700, and Lucerne AF-530.

storm
AF-700
lucerne
AF-530
royal flush
2076-20
paper mache
AF-25
wrought iron
2124-10
grape green
2027-40

Dreamy:
serene, harmonious, inviting, luminous, flowing

Reality can be harsh and is best countered by a dreamy odyssey where wishes are nurtured. Translated into a design perspective, that means transparent and sheer materials, blurred decorative details and softened textures. As for the color palette, imagine Benjamin Moore hues that are pale, frosted and opalescent, such as Gray Mirage 2142-50, Genesis White 2134-70, Porcelain 2113-60, Etiquette AF-50, Kendall Charcoal HC-166 and the previously cited Smoke.

genesis white
2134-70
kendall charcoal
HC-166
gray mirage
2142-50
porcelain
2113-60
etiquette
AF-50
smoke
2122-40

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and this past year celebrated its 125th Anniversary. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura, über-performance low-VOC paint; Natura™, the true zero-VOC interior paint, remaining zero in any color, any sheen.


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